I like the way it works a lot, and it seems like it could be a fitting tumblr replacement once it gets a little more developed.
Cons:
The site currently gets pretty slow and has a lot of loading issues during weekends and stuff, but I imagine that they will boost their server power before they officially open the site to everyone. Buying the $5 beta registration helps the site with the costs.
The “likes” system is more similar to the way it is on facebook than tumblr. There is no way to see a group of your liked posts in one place, but the community seems to be pushing hard for this feature, and most people are suggesting sortable likes.
In order to see who liked or reblogged your post, you have to go to the permalink for that post and look in the tabbed “likes” and “reblogs” area.
The image upload size is 2mb, but I’ve found that I actually have to shrink gifs down to around 1.8mb to get them to post. This is actually pretty decent for a site like this in beta.
It’s currently kind of difficult for me to find people to follow. I guess searching tags or communities is the best way if you don’t know anybody. But then again it’s early. I’ve only been dipping a toe in lately.
You can’t use html to make a post, but the rich text editor pretty much has everything covered
Generally, the site is sort of basic at the moment, but they’re working on integrating new stuff all the time.
Pros:
You can search a “communities” section to find groups made for a thing you like and join those groups. People in the groups can post messages on a public discussions board for the group, or make posts in the group dash. You can also create said groups and moderate.
You can have animated avatars.
You can edit a “styles” section for your blog page to change colors of text and backgrounds
You can limit the visibility of your posts to just yourself, or to just your followers, or to just your mutuals.
You can turn off reblogs and/or comments for a post
NSFW content
Nested comments section
Nobody can see who you follow
Nobody can see your likes unless they look at the likes section of a specific post you liked
There is an active enough community to where people will find your tagged posts. I made a couple of gif posts, adding all the tags I could think of, and got a few likes from people that don’t follow me.
The community is growing fast. It started out the year with 4000 and now has 25000 users. The small team that runs the site sort of got swamped by the big increase in users that came from tumblr, but the money is helping them do what they gotta do.